So you have the TikTok app on your phone, that’s good.
You must have realized that you are wasting too much time watching silly dancing videos and ridiculous challenges that won’t improve your life.
Then one day you ask yourself: how can I start making money on TikTok?
If I have just described you, then you have come to the right place.
Previously known as Musically, TikTok has overtaken Google as the most visited website in the world. With such a huge audience, there is a huge monetization potential for you as a content creator.
In this guide, you’ll learn how to make money on TikTok in Kenya. Let’s dive in.
What are the Prerequisites of Earning Money on TikTok?
Short answer: Have great content.
Long answer: Create contents that your followers will love, and keep coming back for more. You’ll not make even a single coin if you don’t have great content. More great content = more followers. More followers = more monetization potential.
Be unique and creative in the type of video content you create. Even TikTok sensation Khaby Lame rose to stardom without even uttering a single word!
How to Make Money on TikTok in Kenya
I have compiled 6 ways you can make money with your TikTok account in Kenya:
Through Brand Partnership
The easiest way to make money with TikTok is through brand partnership.
Once you get a large following, you’ll be surprised about the number of brands that will reach out to you to promote their products. Likewise, you can also reach out to other brands for partnership.
Partner with only the brands you trust and believe in their products.
For example, let’s say you are a famous Vegan TikToker. Then one day you just wake up and start promoting the best beef steak restaurant in Nairobi. Nah.
People can see through treachery and will know that you are promoting the product for the sake of making money only.
As I said earlier, promote the products and brands you believe in.
The act of promoting other brand’s products is known as Influencer Marketing.
Live Streaming on TikTok
You can earn money by live streaming to your followers. To be able to live stream, you need to have at least 1,000 followers and be at least 16 years old.
During the live stream, your followers can send you gifts.
TikTok gifts is a new monetization feature which allows users to show appreciation to content creators by sending them digital gifts.
These gifts can then be converted into diamonds by the creator. Once a creator accumulates enough diamonds, he/she can then exchange the diamonds for cash through PayPal.
Learn how to withdraw money from PayPal to Mpesa.
Sell Products or Services
Another way of earning money on TikTok is by selling your physical or digital products.
Create a short video showcasing the features of the products. You can even record yourself using the product.
Interested buyers will contact you to buy the products.
I have noticed that the most common types of products sold on TikTok are beauty products, electronics and PDFs.
Affiliate marketing is the act of recommending products and earning when a user purchases the product through your affiliate link.
You need to have a business account and at least 1,000 followers to be able to add a clickable link to your TikTok bio.
You can also earn money on TikTok by advertising your freelancing services to your many followers.
Create a gig on a platform such as Fiverr or Upwork and then create a short video on the services you can provide.
You may ask your former clients to leave a positive review for you in the comments.
Related: How to Start a Dropshipping Business in Kenya
Selling TikTok Accounts
Another little-known tip for earning is to create TikTok accounts, grow followers and then sell it to upcoming TikTokers.
Create an account, grow it, sell it and repeat the process. As easy as that.
Ready to Start Earning Money on TikTok?
It is not too late to start earning money on the fastest growing social media platform. With the above six ways, you can easily start a side hustle or even start earning a full income on TikTok.
Comment below on which of these five ways you are going to try next:
- Through brand partnership
- By live streaming on TikTok
- By selling products and services
- Though affiliate marketing
- By posting freelancing gigs
- By selling TikTok accounts
Frequently Asked Questions
How Many Views on TikTok to get paid?
It is estimated that TikTok pays around Kes. 20 – 50 per 1,000 views. Although this feature is not yet available in Kenya right now. Stay tuned, I will update this post once it is available.
How much does TikTok pay for 1,000 followers?
TikTok does not pay you for the number of followers you have. Your earning depends on how well you monetize those followers. Is it by selling your products or is it by recommending other brand’s products?
Who is the highest paid TikToker in Kenya?
Kenyan dancer and radio presenter Azziad Nasenya is currently the highest paid TikToker in Kenya. She earns over Kes. 500,000 from sponsorships and paid promotions. Others like Gideon Musau (Mr MbiliMbili) and Ajib Gathoni are also crushing it big on TikTok.
Want to earn more money from your videos? Learn how to create a successful YouTube Channel in Kenya.